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About SportsOneSource
The SportsOneSource Group was founded in 1998 as a consulting group by a team of former sporting goods, athletic footwear and apparel, and retailer executives to help new companies get started in the sports and outdoor active lifestyle markets and assist established brands and companies to launch new categories and products into the market. The SportsOneSource Group, which launched its first media properties in 2003 with the debut of the
Sports Executive Weekly
and
The B.O.S.S. Report
analysis newsletters, expanded its research capabilities in 2006 with the acquisition of SportScanInfo. The company expanded its media capabilities in late 2006 with the acquisition of the
Sporting Goods Business
,
Sporting Goods Dealer
,
Outdoor Business,
and
Hunting Business
trade publications from Nielsen Business Media.
Today, The SportsOneSource Group, which is based in the historical South End district of Charlotte, NC, is a full-service research firm offering retail point-of-sale data, retail analytics, syndicated consumer and retailer research studies, and custom consumer and retailer market research studies. SportsOneSource publishes the annual
Where America Shops
study, which studies trends in consumer shopping trends, and the annual
Brand Strength Report
, which measures consumer attitudes about sports and outdoor active lifestyle brands.
The SportsOneSource Group is home to some the sporting goods industry’s most enduring and widely read trade media properties such as
SGB
, now in its 44th year of publication. This publication forms the foundation for an information delivery platform that now reaches more than 40,000 industry trade professionals every business day through the
SGB
,
TEAM Business
,
SGB Performance
,
Footwear Business
,
Apparel Business,
and
Sportsman’s Business
digital newsletters. Weekly analytical newsletters
Sports Executive Weekly
and
The B.O.S.S. Report
provide executives in the market with the most comprehensive analysis available about the news and trends that affect the market.
About SportScanInfo
SportScanInfo was created in 1998 by the founders of SoundScan, which measures sales data for the recording industry, and Nielsen/VNU, one of the world’s leading marketing research, information, and publishing companies. In January 2006, SportScanInfo was acquired by The SportsOneSource Group and is now a key component in the company’s research business.
The SportScanInfo platform was initially based on technology developed to track music and video sales in North America through products such as SoundScan and VideoScan, which are now owned by Nielsen.
The current SportScanInfo reporting platform combines over 30 years of technology, analytical expertise, and statistical modeling with contemporary database management technologies and analytical strategies that enable SportScanInfo to provide the broadest, deepest and most timely access to retail point-of-sale data available in the market today.
SportScanInfo has been providing point-of-sale data to retailers and manufacturers in the sporting goods, footwear and apparel markets for over twelve years. Members of the outdoor industry can now leverage the SportScanInfo reporting platform to gain visibility of retail sales from smaller, single store specialty retailers and specialty chain retailers to national footwear, sporting goods, department store and discount/mass chains.